Today in Digital Marketing

651: “Have You Tried Increasing Your Budget (to $37M)?”

Jun 20, 2022 | Podcast Episodes

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Today in Digital Marketing

Influencers are ditching TikTok's e-commerce platform… The bigger the budget. The bigger the ROI… 100 Gen Zs want to tell you how to market your brand…  Google's loophole on gun ads could be a major threat to brand safety… and Google says “Cult? What cult?”

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Our associate producer is Steph Gunn. Ad coordination by RedCircle. Production coordination by Sarah Guild. Theme music by Mark Blevis. All other music licensed by Source Audio.

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About the Podcast

Every weekday, Tod Maffin brings you a fast-paced 8-minute rundown of what you missed in the world of digital marketing and social media. Thousands of senior marketers listen each day.

About the Host

Tod Maffin is a veteran tech-business journalist. He spent a decade as the National Technology Reporter for Canada’s public broadcaster, and has written for major publications like the New York Times, Globe and Mail, and more.

Besides hosting the podcast, Tod is president of engageQ digital, a social media engagement and moderation agency, and is author of several books, and spent 20+ years as a professional conference keynote speaker.

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