Today in Digital Marketing

Today in Digital Marketing

engageQ digital

Every weekday, Tod Maffin brings you a fast-paced 8-minute rundown of what you missed in the world of digital marketing and social media. Thousands of senior marketers listen each day. And check out our daily newsletter at todayindigital.com/newsletter

June 22, 2021
413
00:13:2312.27 MB

DEEP DIVE: How YouTube Ranks Your Videos

Today — a special episode detailing the YouTube content discovery and search algorithm. This came from YouTube's excellent "Creator Insider" channel.

June 21, 2021
412
00:09:488.98 MB

Why Google Sometimes Ranks Plagiarized Content Higher

Why Google sometimes ranks plagiarized content higher... TikTok's new feature sounds familiar... L'Oreal's plans for influencer marketing... Shopify gives you more control over your store, as long as you don't mess it up, and creating Google Ads for clients and colleagues should get a lot simpler soon.

June 18, 2021
411
00:09:388.83 MB

Integration Test Podcast Feed #1

A big bug with a popular Facebook ad placement is causing grief among media buyers.... Customer retention on social media is about speed... Why Google search results are different on desktop and mobile... And it's been a bad week for someone at HBO.

June 17, 2021
410
00:10:349.68 MB

Manual Placements: [__] Instagram Reels

That budget you're testing on TikTok? Yeah, Instagram's calling. They'd really like that money instead. Also, Facebook gets ready to roll out podcasting on its platform, YouTube pulls up its Shorts, your CEO ain't impressed with your latest report, and Amazon says one thing, but does another.

June 16, 2021
409
00:11:5510.92 MB

Your New Reality: VIRTUAL Ads

We're getting closer to seeing Virtual Reality as an ad placement option... The search engine that wants your media budget but won't give you back campaign data... Spotify's Clubhouse clone is out... Google's big algorithm update has started to roll out.. And Amazon is running out of people.

June 15, 2021
408
00:13:3512.44 MB

And You Thought You Hated "Modeled Conversions" Now...

Hey, you enjoying Facebook's new modeled conversions? Yeah, me neither. Guess what they're going to be expanding? Also: Your business can now accept crypto payments... the AI that can change the price of your products in real-time... Twitter's idea for a new brand safety tool.... And Facebook tried out its new Clubhouse clone today. How'd it go? Not well.

June 14, 2021
407
00:11:5810.96 MB

Was This Popular SEO Tool a Scam All Along?

The Facebook audiences you must create now — before they go away in two weeks... the SEO tool that may have been a scam all along... Add another jurisdiction to Privacy Laws Wikipedia page... how Volvo is letting people test-drive their cars without their cars... and will Facebook's new cropping tool be racist?

June 12, 202100:25:2723.3 MB

Weekend Edition: Agorapulse Deep Dive

Jacob Hilpertshauser from Agorapulse joins Tod on this special weekend edition, where they talk about Agorapulse's publishing, engagement, and reporting toolsets.

June 11, 2021
406
00:08:007.34 MB

Inside Facebook's New (and Actually Useful) AI Tool

I can't believe I'm about to say this — but Facebook has created an AI tool that's actually not terrible. Also: Google Analytics adds a new feature to its platform: Guessing. And finally some clarity on the Google Partner program.

June 10, 2021
405
00:11:2610.47 MB

A String of Zeros

Android devices are the latest to lock up ad tracking... the Facebook ad placement you can't afford... Why Zuckerberg is betting big on measuring your customers' biometric data... And a Canadian media icon relaunches on social media.