Today in Digital Marketing

Today in Digital Marketing

engageQ digital

Every weekday, Tod Maffin brings you a fast-paced 8-minute rundown of what you missed in the world of digital marketing and social media. Thousands of senior marketers listen each day. And check out our daily newsletter at todayindigital.com/newsletter

July 30, 2021
437
00:08:237.68 MB

Why Did Pinterest Lose Millions of Users?

Why did Pinterest lose millions of users last quarter? Here's a hint: They might not be the only ones to be in that predicament. Also: TikTok wants to send your marketing campaigns to the past... data nerds will love Snapchat's new tool... and the peculiar connection between bad tech predictions and the podcast ad business.

July 29, 2021
436
00:08:277.75 MB

Yes, Facebook Ad Prices Are Getting More Expensive. A Lot More.

Will this new proposal keep your email campaigns safe? Google has some nifty new ad tools for you visual thinkers... How to hack Snapchat's newest recommendation engine... and yes, Facebook ads are getting way more expensive.

July 28, 2021
435
00:07:407.02 MB

The Case of the Disappearing Facebook Audiences

TikTok rolls out new tools for livestreamed e-commerce... Twitter starts testing a Product Shelf... How to claim your business in Apple Maps... and you're not going to believe how much money Google is making from its ads business now.

July 27, 2021
434
00:12:5111.77 MB

The Targeting Options Nobody Wanted to See

Bad news for marketers targeting young people... Google is passing the fees onto you... Instagram shocks everybody by copying more TikTok features... We may know why podcast listenership took a hit last month... and does today's announcement mean NFTs are real now?

July 26, 2021
433
00:08:498.09 MB

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How this weekend's Google change could get you tossed out of the search listings... Facebook clarifies the time period used for modeled conversions... New tools for connected-TV ads... and Goodbye Target ROAS — we hardly knew you.

July 23, 2021
434
00:12:4411.66 MB

Learn Why You Are Receiving This Podcast

A nice update to Google may help your competitive SEO research... Instagram doubles its data... YouTube starts testing what may be its future... TikTok's making it easier for you to sponsor influencers... and how much does each click on Google cost now? The answer from a Google Ads pro.

July 21, 2021
433
00:38:0134.81 MB

SPECIAL: Secrets from a Facebook Ad Support Rep

As you may know, I'm on a mini- family holiday this week, so in lieu of a regular episode, we're playing this. A couple of months ago, I interviewed a real Facebook ad support rep — One of the people you are on the other end of a chat window with when things go south.

July 20, 2021
432
00:10:229.49 MB

Your Favourite New Metric: The Rage Click

Twitter's change today isn't going over well... how does being on a shared server affect your brand's SEO?... The digital campaign Toyota's doing, now that they're backing away from the Olympics... and introducing the metric I think we can all get behind: The Rage Click.

July 19, 2021
431
00:06:566.36 MB

Amazon's Solution to Fake Reviews: Shoot the Messenger.

Amazon strong-arms Apple to take down an app helping in the fight against fake reviews.... TikTok says its format drives more emotional response — and that translates to sales... Vimeo drops its video marketing toolset into an unlikely place... and YouTube's changes seem a tiny bit defensive.

July 17, 202100:15:5814.62 MB

Weekend Edition: Social Snowball

Social Snowball is a platform that converts all of your customers into motivated affiliates. But it's not just "another" affiliate platform. When a new customer purchases from your Shopify store, they are automatically created an affiliate account and given materials to promote their custom discount code right from the thank you page.