Today in Digital Marketing

Today in Digital Marketing

engageQ digital

Every weekday, Tod Maffin brings you a fast-paced 8-minute rundown of what you missed in the world of digital marketing and social media. Thousands of senior marketers listen each day. And check out our daily newsletter at todayindigital.com/newsletter

September 17, 2021
470
00:13:3912.51 MB

Don't Underestimate a Man With a Plan, and a Beer in One Hand.

Twitter's new monetization features are bombing... IKEA's plans to change how retail is done... The hashtag that TikTok is apologizing for... and how to develop an ad when you only have 90 seconds and one take.

September 16, 2021
469
00:17:0415.63 MB

Why You May Need to Start a WhatsApp Account Soon

New business tools from Facebook are launching... they're changing how audience targeting works... Google thinks the solution to everything is more ads automation... Brand loyalty is taking a big hit... and how to prepare for Apple's next big removal of marketing data.

September 15, 2021
468
00:11:1110.24 MB

How DTC Brands Are Handling the Cookiepocalypse

The new normal: How to compete in a world without data... Reddit and Nextdoor do some catching up... How one social platform's algorithm forced a political party to go negative... and has Google backed off its sweeping changes to Title tags?

September 14, 2021
467
00:13:2712.32 MB

Facebook Want to Give Your Business Cash (Fee: 1%)

LinkedIn wants you to drop your company's blog... Instagram's solution to original content: "repurpose things"... How Facebook's quiet debt-collection program can give your business cash... and bye bye eggplant, we've got a biting lip now!

September 13, 2021
466
00:11:0410.14 MB

What's Up Guys, Smash That Like Button on This Podcast!!!!!!!!

The "secret program" celebrities use to bypass Facebook moderation... The new "Smash that Like Button"... How does lead form placement affect your SEO?... and guess who's copying TikTok now?

September 10, 2021
465
00:00:33523.26 KB

Everything Is Made Up, and the Points Don't Matter

Amazon's secret plans to take on Shopify... Twitter joins the Reactions crowd.... YouTube offers brand safety managers a tiny slice of peace of mind... and the new Microsoft ad score which means literally nothing.

September 09, 2021
464
00:11:3510.61 MB

Facebook's New "Stories" Aren't Stories At All. (Or Original.)

The new AIDA: Facebook-style... Microsoft's new ad placement looks awfully familiar... The Buy-Now-Pay-Later space just got a lot more interesting.... And YouTube's announcement today could be good news for your content marketing team.

September 08, 2021
463
00:09:048.31 MB

Facebook Comments Just Got Dangerous

Hope you're monitoring your Facebook comments because they could land you in court... The final chapter in the case of the re-written title tags... How much does it cost to buy a podcast ad... And Twitter takes on Facebook Groups.

September 07, 2021
462
00:13:3112.38 MB

It's All About the Bordens, Baby! 💵

Are you getting gouged by that influencer you hired?... Why are the biggest e-commerce platforms also the slowest?... Nobody is using your Brand Standards document... and what happens when AI goes rogue? Facebook shuts everything down.

September 03, 2021
461
00:11:0010.07 MB

Go Home, Google. You're Drunk.

Why being promoted to the C-suite may not be your best career move... Reddit adds a new placement, but will the community rise up against it?... How to change the content indexed in a search engine instantly.... And the industry reacts to Google's continued march toward fully automated campaigns.