Every weekday, Tod Maffin brings you a fast-paced 8-minute rundown of what you missed in the world of digital marketing and social media. Thousands of senior marketers listen each day. And check out our daily newsletter at todayindigital.com/newsletter
Why Google sometimes ranks plagiarized content higher... TikTok's new feature sounds familiar... L'Oreal's plans for influencer marketing... Shopify gives you more control over your store, as long as you don't mess it up, and creating Google Ads for clients and colleagues should get a lot simpler soon.
A big bug with a popular Facebook ad placement is causing grief among media buyers.... Customer retention on social media is about speed... Why Google search results are different on desktop and mobile... And it's been a bad week for someone at HBO.
That budget you're testing on TikTok? Yeah, Instagram's calling. They'd really like that money instead. Also, Facebook gets ready to roll out podcasting on its platform, YouTube pulls up its Shorts, your CEO ain't impressed with your latest report, and Amazon says one thing, but does another.
We're getting closer to seeing Virtual Reality as an ad placement option... The search engine that wants your media budget but won't give you back campaign data... Spotify's Clubhouse clone is out... Google's big algorithm update has started to roll out.. And Amazon is running out of people.
Hey, you enjoying Facebook's new modeled conversions? Yeah, me neither. Guess what they're going to be expanding? Also: Your business can now accept crypto payments... the AI that can change the price of your products in real-time... Twitter's idea for a new brand safety tool.... And Facebook tried out its new Clubhouse clone today. How'd it go? Not well.
The Facebook audiences you must create now — before they go away in two weeks... the SEO tool that may have been a scam all along... Add another jurisdiction to Privacy Laws Wikipedia page... how Volvo is letting people test-drive their cars without their cars... and will Facebook's new cropping tool be racist?
I can't believe I'm about to say this — but Facebook has created an AI tool that's actually not terrible. Also: Google Analytics adds a new feature to its platform: Guessing. And finally some clarity on the Google Partner program.
Android devices are the latest to lock up ad tracking... the Facebook ad placement you can't afford... Why Zuckerberg is betting big on measuring your customers' biometric data... And a Canadian media icon relaunches on social media.