Every weekday, Tod Maffin brings you a fast-paced 8-minute rundown of what you missed in the world of digital marketing and social media. Thousands of senior marketers listen each day. And check out our daily newsletter at todayindigital.com/newsletter
Twitter's new monetization features are bombing... IKEA's plans to change how retail is done... The hashtag that TikTok is apologizing for... and how to develop an ad when you only have 90 seconds and one take.
New business tools from Facebook are launching... they're changing how audience targeting works... Google thinks the solution to everything is more ads automation... Brand loyalty is taking a big hit... and how to prepare for Apple's next big removal of marketing data.
The new normal: How to compete in a world without data... Reddit and Nextdoor do some catching up... How one social platform's algorithm forced a political party to go negative... and has Google backed off its sweeping changes to Title tags?
LinkedIn wants you to drop your company's blog... Instagram's solution to original content: "repurpose things"... How Facebook's quiet debt-collection program can give your business cash... and bye bye eggplant, we've got a biting lip now!
The "secret program" celebrities use to bypass Facebook moderation... The new "Smash that Like Button"... How does lead form placement affect your SEO?... and guess who's copying TikTok now?
Amazon's secret plans to take on Shopify... Twitter joins the Reactions crowd.... YouTube offers brand safety managers a tiny slice of peace of mind... and the new Microsoft ad score which means literally nothing.
The new AIDA: Facebook-style... Microsoft's new ad placement looks awfully familiar... The Buy-Now-Pay-Later space just got a lot more interesting.... And YouTube's announcement today could be good news for your content marketing team.
Hope you're monitoring your Facebook comments because they could land you in court... The final chapter in the case of the re-written title tags... How much does it cost to buy a podcast ad... And Twitter takes on Facebook Groups.
Are you getting gouged by that influencer you hired?... Why are the biggest e-commerce platforms also the slowest?... Nobody is using your Brand Standards document... and what happens when AI goes rogue? Facebook shuts everything down.
Why being promoted to the C-suite may not be your best career move... Reddit adds a new placement, but will the community rise up against it?... How to change the content indexed in a search engine instantly.... And the industry reacts to Google's continued march toward fully automated campaigns.