It all seemed like such a good idea. But now, the SHEIN influencer marketing disaster is creating ripples of discontent across the marketing industry.
Expert Interviews
Meta Bug Plagues Advertisers
A massive bug on Meta’s ad platform has caused havoc for advertisers. I spoke with veteran digital media buyer Andrew Foxwell for the details.
Vertical Video Workflows: The Complicated and the Simple
It’s something we all struggle with as marketers — adapting our strategy, our creative, and our organic content to whatever new trend shows up. Meta ads trainer Jon Loomer recently went through that. Tod spoke with him about how he adapted his workflow, they chatted about Audience Network, and the future of marketing with ChatGPT.
When Profanity Helps Your Brand
You might be tempted to delete reviews of your product when they contain profanity. Here’s why you should leave the swear words in.
In-Store Audio Ads Getting Smarter
Soon, you’ll be able to micro-target audio ads to grocery store shoppers. But we’re not quite there yet.
Here’s the “Perfect” Landing Page
Putting a landing page together? Here are five ways you can increase your conversion rate.
Can We Improve the Missing Gaps in Marketing Data?
Despite what your might hear in sales calls from the huge data brokerages, much of their data is just incorrect.
Should You Ignore Complaint Tweets? Maybe, Yeah.
Brands that reply to angry tweets might be alerting other consumers to a problem they wouldn’t otherwise know about.
What Investors Think of Chatbot-Happy Companies
We consumers are fickle. We expect the products to be perfect, and customer service to be fast and precise. Problem is, people are sometimes neither of those last two. So little surprise that many brands have turned to chatbots to supplement, or — in some cases — to...
Befriending the Enemy: Praising Your Competitor Helps You
As marketers were taught early on that even the mere mention of the existence of a competitor is a bad idea — but have we had that wrong all this time?
Welcome to the Terrifying Future of “Genetic Marketing”
When will we be able to target ads to somebody, based on their genetic predisposition to like our product? Sooner than you think.
How Default Tip Levels Influence Customer Response
When you’re programming your store’s payment system, what tip levels you suggest matter — a lot.
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