Our Google Ads correspondent Jyll Saskin Gales joins Tod to discuss the latest updates in Google Ads. Highlights:
- The new message asset allows WhatsApp messaging directly from ads.
- Google engaged audiences are automatically created for remarketing.
- Performance Max now offers asset group level reporting.
- Call ads are being discontinued, affecting service providers.
- Responsive search ads will replace call ads in the future.
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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.
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