Today in Digital Marketing
Today in Digital Marketing
We all have to do it eventually — develop a year-long marketing budget. There are lots of approaches (do we budget based on a percentage of revenue? or a fixed amount?), but what are the best practices for this important process?
In this paid partnership series with CMOx, Tod speaks with Casey Stanton about best practices for marketing budgets.
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Every weekday, Tod Maffin brings you a fast-paced 8-minute rundown of what you missed in the world of digital marketing and social media. Thousands of senior marketers listen each day.
Tod Maffin is a veteran tech-business journalist. He spent a decade as the National Technology Reporter for Canada’s public broadcaster, and has written for major publications like the New York Times, Globe and Mail, and more.
Besides hosting the podcast, Tod is president of engageQ digital, a social media engagement and moderation agency, and is author of several books, and spent 20+ years as a professional conference keynote speaker.
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