Today in Digital Marketing

875: “True” (AKA “Wassup”) by Budweiser Beer

May 22, 2023 | Podcast Episodes

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Today in Digital Marketing

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Behind the scenes of Budweiser marketing campaign called “True” — but which everyone knows as the “Wasssuuuup?!” TV ad.

Tell us what ad campaign we should feature next: https://tally.so/r/mDB8kj

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ABOUT THIS PODCAST

Behind the Ad is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Features producer: Sarah Brooke Christian. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Music rights: Source Audio

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About the Podcast

Every weekday, Tod Maffin brings you a fast-paced 8-minute rundown of what you missed in the world of digital marketing and social media. Thousands of senior marketers listen each day.

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About the Host

Tod Maffin is a veteran tech-business journalist. He spent a decade as the National Technology Reporter for Canada’s public broadcaster, and has written for major publications like the New York Times, Globe and Mail, and more.

Besides hosting the podcast, Tod is president of engageQ digital, a social media engagement and moderation agency, and is author of several books, and spent 20+ years as a professional conference keynote speaker.

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