Today in Digital Marketing

825: Radio is Killing the Video Star

Mar 13, 2023 | Podcast Episodes

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Today in Digital Marketing

Desktop for one, mobile for the other, an app for a third — the frustrating reality of organic content workflow, and one solution. Also: TikTok's surprising numbers in older viewers. WordPress sites are about to enter the Fediverse. Instagram offers some help for B2B marketers. And how bad is regular old TV doing? Let's put it this way. Radio is beating it now.

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

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About the Podcast

Every weekday, Tod Maffin brings you a fast-paced 8-minute rundown of what you missed in the world of digital marketing and social media. Thousands of senior marketers listen each day.

About the Host

Tod Maffin is a veteran tech-business journalist. He spent a decade as the National Technology Reporter for Canada’s public broadcaster, and has written for major publications like the New York Times, Globe and Mail, and more.

Besides hosting the podcast, Tod is president of engageQ digital, a social media engagement and moderation agency, and is author of several books, and spent 20+ years as a professional conference keynote speaker.

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