Today in Digital Marketing

496: A Deep Dive Into Google’s ‘Performance Max’ Campaigns

Nov 2, 2021 | Podcast Episodes, Uncategorized

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Today in Digital Marketing

Welcome to the era of the six-week learning phase — we'll break down everything Google had to announce today around its new Performance Max campaigns… Plus: Facebook tries to claw that sweet, sweet first-party data back… A big ads platform gets Tag Manager integration… and it's another episode of Who's Copying Who?

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About the Podcast

Every weekday, Tod Maffin brings you a fast-paced 8-minute rundown of what you missed in the world of digital marketing and social media. Thousands of senior marketers listen each day.

About the Host

Tod Maffin is a veteran tech-business journalist. He spent a decade as the National Technology Reporter for Canada’s public broadcaster, and has written for major publications like the New York Times, Globe and Mail, and more.

Besides hosting the podcast, Tod is president of engageQ digital, a social media engagement and moderation agency, and is author of several books, and spent 20+ years as a professional conference keynote speaker.

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