Today in Digital Marketing

686: Meta’s New B2B Targeting

Aug 10, 2022 | Podcast Episodes

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Today in Digital Marketing

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Meta launches new B2B targeting options… And rolls out new AI-powered shopping campaigns to advertisers… TikTok's new tool shows consumers why your brand's ads target them… And it turns out teens aren't spending all of their time on TikTok…

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About the Podcast

Every weekday, Tod Maffin brings you a fast-paced 8-minute rundown of what you missed in the world of digital marketing and social media. Thousands of senior marketers listen each day.

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About the Host

Tod Maffin is a veteran tech-business journalist. He spent a decade as the National Technology Reporter for Canada’s public broadcaster, and has written for major publications like the New York Times, Globe and Mail, and more.

Besides hosting the podcast, Tod is president of engageQ digital, a social media engagement and moderation agency, and is author of several books, and spent 20+ years as a professional conference keynote speaker.

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