Today in Digital Marketing

915: Are Google’s Brand-Keyword Changes Good for Marketers?

Jun 29, 2023 | Podcast Episodes

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Today in Digital Marketing

Big changes coming to Google campaigns targeting your brand name. TikTok clamps down on advertising to young people. With Reddit under siege, how will this affect your brand safety on the platform? And why is Instagram suddenly deleting accounts in one specific category?

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ABOUT THIS PODCAST

Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

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About the Podcast

Every weekday, Tod Maffin brings you a fast-paced 8-minute rundown of what you missed in the world of digital marketing and social media. Thousands of senior marketers listen each day.

About the Host

Tod Maffin is a veteran tech-business journalist. He spent a decade as the National Technology Reporter for Canada’s public broadcaster, and has written for major publications like the New York Times, Globe and Mail, and more.

Besides hosting the podcast, Tod is president of engageQ digital, a social media engagement and moderation agency, and is author of several books, and spent 20+ years as a professional conference keynote speaker.

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