Today is a big day for the folks who run Google's ad platform – it is Google Marketing Live day, their annual announcement-fest. We'll have coverage in today's regular episode, which will be coming your way later today, PLUS more analysis over the next few days as the industry reacts to the changes.
But before this morning's big keynote, myself and four Google marketing pros gathered for our second annual unofficial Google marketing live tailgate — here is a replay of our live event this morning. It's about 55 minutes long, goes into lots of detail about what they expect, what the last year was like on the ad platform, how TikTok is affecting the scene, whether the industry is ready for the removal of third party cookies, and a whole lot more.
HOST
Tod Maffin is the host and producer of the Today in Digital Marketing and Behind the Ad podcasts. A 25-year veteran of the digital marketing space, Tod runs the engageQ digital agency.
PANELISTS
– Jyll Saskin Gales spent 6 years at Google helping major brands with their ad campaigns. Today, she runs Inside Google Ads, one of the best training and most up-to-date programs there is. She's in Toronto.
– Anu Adegbola, Founder & CMO at PPC Live UK and Paid Search Account Director at Marin Software (United Kingdom)
– Boris Beceric, Digital Marketing Consultant (Germany)
– Whit Norrad, Director of Demand Generation at FlexDealer (Canada)
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Check it out: todayindigital.com/premiumfeed
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ABOUT THIS PODCAST
Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio
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🎒UPGRADE YOUR SKILLS
• Inside Google Ads with Jyll Saskin Gales
• Google Ads for Beginners with Jyll Saskin Gales
• Foxwell Slack Group and Courses
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