Today in Digital Marketing

727: Consumers Willing to Finance Their Gift-Giving This Year

Oct 12, 2022 | Podcast Episodes

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Today in Digital Marketing

Another day, another data protocol — this time, Google thinks it's cracked the code (again)… More shoppers say they'll use debt to buy gifts… Zuckerberg's Metaverse still fails to impress anyone… Will Apple be your next media buy? And Snapchat's AR is getting downright spooky.

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate Producer: Steph Gunn. Ad Coordination: RedCircle. Production Coordinator: Sarah Guild. Theme Composer: Mark Blevis. Music rights: Source Audio

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About the Podcast

Every weekday, Tod Maffin brings you a fast-paced 8-minute rundown of what you missed in the world of digital marketing and social media. Thousands of senior marketers listen each day.

About the Host

Tod Maffin is a veteran tech-business journalist. He spent a decade as the National Technology Reporter for Canada’s public broadcaster, and has written for major publications like the New York Times, Globe and Mail, and more.

Besides hosting the podcast, Tod is president of engageQ digital, a social media engagement and moderation agency, and is author of several books, and spent 20+ years as a professional conference keynote speaker.

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