Today in Digital Marketing

1159: Influencer Marketing Grows Up

Jul 25, 2024 | Podcast Episodes

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Today in Digital Marketing

Influencers are charging more — and it's partly your budget's fault. TikTok brings the update many wanted, but few actually need. And Apple takes on Google on one of the most important platforms on the web.

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Every weekday, Tod Maffin brings you a fast-paced 8-minute rundown of what you missed in the world of digital marketing and social media. Thousands of senior marketers listen each day.

About the Host

Tod Maffin is a veteran tech-business journalist. He spent a decade as the National Technology Reporter for Canada’s public broadcaster, and has written for major publications like the New York Times, Globe and Mail, and more.

Besides hosting the podcast, Tod is president of engageQ digital, a social media engagement and moderation agency, and is author of several books, and spent 20+ years as a professional conference keynote speaker.

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