A behind-the-scenes look at how one of the world's most successful ad campaigns almost didn't happen.
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Today in Digital Marketing
1152: SPECIAL: “True” (AKA “Wazzup”) by Budweiser
Today in Digital Marketing
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This is just one episode from the Today in Digital Marketing podcast — it’s a daily newscast exclusively about the marketing industry. Thousands of professionals listen. You should join them.
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About the Podcast
Every weekday, Tod Maffin brings you a fast-paced 8-minute rundown of what you missed in the world of digital marketing and social media. Thousands of senior marketers listen each day.
About the Host
Tod Maffin is a veteran tech-business journalist. He spent a decade as the National Technology Reporter for Canada’s public broadcaster, and has written for major publications like the New York Times, Globe and Mail, and more.
Besides hosting the podcast, Tod is president of engageQ digital, a social media engagement and moderation agency, and is author of several books, and spent 20+ years as a professional conference keynote speaker.
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