It might just be the biggest ball ad money can buy. 

The MSG Sphere in Las Vegas, a massive dome with a $2.3 billion price tag, recently made its patriotic debut with its outer shell called the Exosphere on July the Fourth. 

The show was powered by its 1.2 million LED lights, featuring geometric designs, underwater and lunar scenes, and NBA basketballs. At one point, it flashed a flag-planting “hello world” greeting to audiences and marketers everywhere. 

Sphere executives have already started courting advertisers to see which deep-pocketed brands will be among the first to commit to the unique media buy.

👀 Your Ticket to 14 Acres of Ad Space

While there will be corporate sponsorships in the Sphere’s interior, the outer dome is what’s really being hyped up for brands. The Exosphere provides marketers with a 360-degree canvas to create “14 acres of content” unlike existing digital billboards or outdoor media. It has been likened to the “Super Bowl of outdoor spaces.” It will likely come with a Super Bowl price tag too. 

While execs wouldn’t disclose the cost of a 90-second ad buy, the standard ad unit, or which brands are on board, the executives did call it “a super premium buy,” in line with London’s Piccadilly Circus or a Times Square takeover in New York. 

The Exosphere will operate for about 18 hours a day, about half of which will be available for marketers. 

Images: Sphere Entertainment