While Twitter keeps losing its flock, Meta's Threads took flight over the weekend surpassing 100 million users. 

This even dethroned ChatGPT as the fastest-growing online platform to hit the milestone. It took the AI chatbot two months to pass the mark. It took Threads five days. 

Mark Zuckerberg confirmed the achievement this morning, adding that the growth was “mostly organic.”

🐦 The Rise of Alternative Platforms

Twitter's traffic, on the other hand, is tanking, according to data from Cloudflare, amid signs users are turning to other platforms like Threads, BlueSky, and Mastodon.

Data ranking of the world's most popular websites shows Twitter has been declining since the start of 2023, shortly after Elon Musk's takeover. The decline in Cloudflare’s domain server ranking for Twitter in mid-2023 aligns with Musk's recent changes to the site, and the launch of Threads.

Mastodon, one of Twitter's OG competitors, has also seen a slight increase in monthly active users this month, after a period of stagnation earlier in the year. The Guardian reports it has almost returned to two million monthly active users.

Although BlueSky is still in beta and new users can only join by invitation, the platform experienced such high demand after Twitter enforced rate limit changes that it had to temporarily pause new sign-ups to manage the demand.

Images: Threads / The Guardian / Cloudflare / Canva