Pinterest has a few new updates as it pushes for more brands to list their products on the platform. 

✨ New Features 

First, Pinterest is adding new features for retailers to enhance their Pin profile when they upload their product feed into the app.

Now, when merchants connect their catalogs, Pinterest makes their products discoverable and shoppable via Pins, ads, and videos. Pins created via catalog upload also get access to shopping features such as:

• Virtual Try On 
• Pinterest Lens

Retailers also receive a Shop tab on their profile.

🛍️ Shoppable Collages

The company is also capitalizing on its separate ‘Shuffles’ app, which lets users create collages of product images, primarily sourced from Pinterest by making these collages shoppable in the app. 

The new update will display Pin detail on products displayed in collages. Consumers will also be able to view other collages that include the same item. 

The company also plans to build brand and price comparison tools for displayed products.

🔦 Premiere Spotlight Ads 

Finally, Pinterest is also expanding its prime placement ‘Premiere Spotlight' ads to more businesses. These ads, which we previously reported on, occupy the top position on the platform's search page.