Want to enhance your brand image and boost sales? Try slowing down!

A recent study in the Journal of Marketing Research has found that incorporating slow-motion videos into your marketing can increase clicks and sales by 20%. 

Why? By slowing it down and showing your product in movement, you create a perception of luxury and, as a result, consumers are more likely to pay more for your product.

The study recommends you slow it down to between 20% and 25% of the original speed.

🧠 Why it Works

According to the researchers, slow-motion videos work because they let consumers feel more immersion. This heightened attention creates a perception of luxury.

🛑 Limitations

One still unknown factor: How short bursts of video would perform, as researchers only looked at clips that had 4 seconds or more of slow-motion footage. 

The paper was published in the Journal of Marketing Research. It's called “When and How Slow Motion Makes Products More Luxurious“.

Image: Ariyh