Today in Digital Marketing

Shopify Brings Shop Pay to External Sites

Jun 21, 2023 | Industry Articles

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Today in Digital Marketing

PayPal and Apple Pay may have some new competition, as Shopify announced its expansion into the payment service market today.

Shop Pay is now a Commerce Component any brand can use. 

Previously, only retailers with Shopify-hosted websites could use the service to process customer purchases, which powers the checkout pages where consumers enter their payment information. Now, it will be available for non-Shopify brand sites as well.

The company is bringing this option to online merchants through a toolkit called Commerce Components, which lets large retailers integrate Shopify features into their web sites.

Shop Pay, like other checkout services, lets customers save their email addresses, credit card, and shipping/billing information. It can also automatically recognize most returning customers without any user input if they have used Shop Pay recently.

Shopify 🤝 Ayden

The company also expanded its partnership with Adyen, a payment processing platform for online retailers. The two are working on a new integration between their platforms to facilitate international financial services processing for online retailers which will roll out later this year. 

Image: Shopify

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