Here’s a precocious marketing strategy to get customers to buy your product: Make it easier for them to resell it.
In an effort to reduce waste and extend clothing’s life span, Samsøe Samsøe, a Scandinavian fashion brand, has developed a solution that simplifies the process of reselling clothes and encourages consumers to do so with items from its collection.
How?
The brand has built a QR code resell tag into its clothing.
When the tag is scanned by a smartphone, it activates a series of digital actions designed to make selling clothing online easier.
What’s even more clever is that the tag is also connected to Meta’s marketplace on Facebook and Instagram.
When it’s scanned, it automatically creates an ad based on data points from the garment, such as style, size, colour, and age.
It also automatically creates images and copy for the listing, so that the only thing the user needs to do is preview the ad and set their price.
