You may be tempted to shift some of your ad dollars to Connected TV, especially when you see the level of brand integration some of these platforms are able to offer.

NBCUniversal's Peacock unveiled two new types of ads coming to its streaming service at NewFront today that will give your brand “main character energy”. 

First, the “Peacock In-Scene Ad” will integrate a brand's product directly into targeted content through “natural visual effects”. For example, if the main character is walking through a park, they might just walk past a billboard advertising your product. 

Second is called the “Peacock Frame Ad”, which will allow brands to frame a show with sponsored ads and purchase offers. The frame ad may even include interactive elements for consumers to shop for the product or service being advertised.

Both of these upcoming ad formats will be dynamic and geo-targeted, so viewers in New York could see an ad for a product they might find in their local supermarket, Adweek reports. 

In case that doesn't entice you, the Interactive Advertising Bureau released its Video Ad Spend and Outlook report to lure marketers' ad budgets. 

The report found CTV ad spend increased over $15 billion last year, an increase of 57% year-over-year, and is projected to increase another 40% by 2022, reaching over $21 billion. 

Overall digital video ad spend was $39 billion in 2021, and is expected to reach over $49 billion this year. 

According to the report, three of four video buyers called connected TV a “must buy” in their media planning budgets.

Images: Peacock