Since I guess everyone is copying everyone now, should we really be surprised that there is another “Performance Max” out there now?
That's the name of Google's mostly automated ad campaign format, and now is also the name of Microsoft's new and mostly automated ad campaign format.
The company this week announced its Performance Max platform is now in beta testing with a small group of hand-picked brands. Those marketers can now access its inventory and serve ads across its network, including:
- Bing
- Outlook
- Edge
- Yahoo
Like Google's version, the automated platform pulls together different media in one campaign to target the best audiences. It lets advertisers access all Google Ads channels from one campaign using Merchant Center.
As more advertisers adopted Google's PMax product, Microsoft wanted to get in on the action.
Microsoft’s Performance Max features include:
- Responsive Search Ads
- Product Ads
- Automated Bidding
- Audience Signals
- Predictive Targeting
- Dynamic Search Ads
Images: Canva / Microsoft
