Meta has officially entered the generative AI ads race with a new ‘AI Sandbox' for marketers. The company has started testing generative AI features for Facebook and Instagram Ads with select advertisers.
The AI Sandbox includes three elements for building ad campaigns:
- Text Variation
Which uses AI to generate multiple variations of ad text.
- Background Generation
Which creates backgrounds for product images from text inputs, similar to DALL·E.
- Image Outcropping
Which adjusts ad visuals to fit different aspect ratios across multiple formats, like Stories or Reels.
🆕 Updates to Advantage+
The company is also adding new targeting options to Advantage+ campaigns.
Advertisers will soon be able to switch from manual to Advantage+ campaigns with one click, while Catalog Ads for Advantage+ campaigns will include video elements.
It's also adding new manual inputs into Advantage+ targeting to help advertisers reach their desired audience, along with a new Performance Comparisons report.
These updates will be available in Ads Manager starting this week.
Images: Canva / Meta
