Today in Digital Marketing

Meta’s Blue Check Problem: A Green Light for Scammers?

May 8, 2023 | Industry Articles

"

Today in Digital Marketing

While your legitimate Meta ads have been rejected, the company's own ad approval system is giving the green light to scam ads coming from verified pages.

And not just any pages. Those which claim to be Meta itself!

TechCrunch reports that a number of verified Facebook pages were recently hacked and used to distribute malware through paid posts to mislead users into downloading suspicious tools.

These compromised accounts included pages with official-sounding names like “Meta Ads” and “Meta Ads Manager,” which shared shady links to thousands of followers.

Some of these scam pages impersonated major tech companies. One hacked verified account, which previously belonged to an Indian singer and actress with more than 7 million followers, posed as “Google AI” and directed users to fake links for its AI chatbot, Bard.

Although Meta says all the impersonator pages have been disabled, fake accounts and compromised pages remain a problem for brands on Facebook and Instagram. 

Quoting TechCrunch: 

What’s most egregious in these cases is that the hacked pages were not only impersonating major tech companies, including Meta itself but that they were able to purchase Facebooks ads and go on to distribute suspicious download links. In spite of very recent account name changes, those ads were apparently approved without issue in Meta’s automated ads system.

Of course, Meta recently launched its Verified program that promises “proactive account protection” for $14.99 per month to secure a higher level of customer support. But it seems even verified accounts aren't safe.

Images: Twitter via Matt Navarra / Canva

🎙 Dive Deeper...

You have been reading an abbreviated version of a story we covered recently on the Today in Digital Marketing podcast. Thousands of marketers listen to the daily show. You should join them.

📧 Prefer Email?

We’ve got you covered. We publish a daily email newsletter, covering all the day’s developments in social media, SEO, online advertising, and digital marketing. You can even get each Friday’s issue free!

Follow Us

About the Podcast

Every weekday, Tod Maffin brings you a fast-paced 8-minute rundown of what you missed in the world of digital marketing and social media. Thousands of senior marketers listen each day.

About the Host

Tod Maffin is a veteran tech-business journalist. He spent a decade as the National Technology Reporter for Canada’s public broadcaster, and has written for major publications like the New York Times, Globe and Mail, and more.

Besides hosting the podcast, Tod is president of engageQ digital, a social media engagement and moderation agency, and is author of several books, and spent 20+ years as a professional conference keynote speaker.

[more]

Get It By Email

Join the thousands of marketers who rely on this daily digest of the day's news in marketing, social media, SEO, and media buying.

Sent every weekday at 5pm ET.

Unsubscribe any time with a single click. Your information will never be shared.

Thank you! Please check your email to confirm.