Meta's Ad Platform:
Half-Measures Availed Us Nothing
For many Meta ad buyers, June was a month full of bugs and volatile performance. Is this the new normal?
by Tod Maffin (email • LinkedIn • social media)
The Horror That Was June on Meta’s Ad Platform
Today, we’re checking with our Meta Ads correspondent Andrew Foxwell. Andrew has visibility into $300 million dollars in Meta ad spend through his Slack community called Foxwell Founders.¹
Meta Ads in June was a challenging month with many errors and bugs.
Problems included ad serving issues, Instagram login page redirects, and shop optimization difficulties.
Creative diversity and testing different angles is crucial for success on Meta Ads.
Documenting errors with video and sending them to Meta support can help resolve issues.
Watch the Interview
Be sure to check out Andrew’s Foxwell Founders community of digital ad buyers and his extensive training in the digital ad space.¹
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Upgrade Your Media Buying Skills:¹
Google Ads for Beginners
Inside Google Ads: Advanced
Foxwell Founders Community
Foxwell Digital CoursesÂ
Tools We Use and Recommend:¹
Marketing tools: Appsumo
Podcast recording: Riverside
Email newsletter: Beehiiv
¹ Some links provide affiliate revenue