Today in Digital Marketing

Meta’s Ad Platform: Half-Measures Availed Us Nothing

Jul 1, 2024 | Newsletter Issues

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Today in Digital Marketing

Meta's Ad Platform:
Half-Measures Availed Us Nothing
For many Meta ad buyers, June was a month full of bugs and volatile performance. Is this the new normal?

by Tod Maffin (email • LinkedIn • social media)

🎧 Listen to this issue • ✅ Subscribe to podcast

The Horror That Was June on Meta’s Ad Platform

Today, we’re checking with our Meta Ads correspondent Andrew Foxwell. Andrew has visibility into $300 million dollars in Meta ad spend through his Slack community called Foxwell Founders.¹

Meta Ads in June was a challenging month with many errors and bugs.

Problems included ad serving issues, Instagram login page redirects, and shop optimization difficulties.

Creative diversity and testing different angles is crucial for success on Meta Ads.

Documenting errors with video and sending them to Meta support can help resolve issues.

Watch the Interview

Be sure to check out Andrew’s Foxwell Founders community of digital ad buyers and his extensive training in the digital ad space.¹

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Upgrade Your Media Buying Skills:¹
Google Ads for Beginners
Inside Google Ads: Advanced
Foxwell Founders Community
Foxwell Digital Courses 

Tools We Use and Recommend:¹
Marketing tools: Appsumo
Podcast recording: Riverside
Email newsletter: Beehiiv

¹ Some links provide affiliate revenue

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About the Podcast

Every weekday, Tod Maffin brings you a fast-paced 8-minute rundown of what you missed in the world of digital marketing and social media. Thousands of senior marketers listen each day.

About the Host

Tod Maffin is a veteran tech-business journalist. He spent a decade as the National Technology Reporter for Canada’s public broadcaster, and has written for major publications like the New York Times, Globe and Mail, and more.

Besides hosting the podcast, Tod is president of engageQ digital, a social media engagement and moderation agency, and is author of several books, and spent 20+ years as a professional conference keynote speaker.

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