From automatic discount codes to new lead gen options, Meta added some welcome updates to Facebook ads yesterday. 

🛒 Promotional Ads

First, the company is introducing a new ad format called ‘Promotional Ads,' which automatically applies advertised discount codes during the checkout process.

Plus, if a consumer clicks through to checkout, but doesn't complete a purchase, they receive a Facebook notification before the deal expires.

The ad format is currently being rolled out to select advertisers in the U.S., U.K., Canada, and India.

❓ Q&A Forms

Meta is also expanding its tools for lead generation. The platform is updating Lead Ads with a new, dynamic question flow that adapts based on consumer responses. 

For instance, an educational institution can ask questions, such as, ‘What degree are you interested in?’ Based on the answer, the subsequent questions will dynamically adjust to provide the person with tailored information about a specific program.

📝 Instant Forms

The tech giant will also soon let brands overlay Instant Forms on their business web page within Facebook’s in-app browser. This means that when a user taps through a Facebook link, brands can apply feedback forms from Facebook on their site. 

💬 New Facebook Page Experience

And with the latest Facebook Page experience update, businesses have the option to include a lead gen form on their web site, linked to the CTA button on their Page. 

Now, brands and businesses can add a lead gen form to a ‘Contact Now’ button on their Page, which will let visitors send their contact info in a private Messenger chat.

👩‍⚖️ Another Day, Another GDPR Fine

Meanwhile, Meta is facing its third fine this year for allegedly failing to comply with the General Data Protection Regulation by transferring user data of EU residents to the U.S. without adequate guarantees that it would remain safe from inspection by authorities.

The exact amount of the fine, to be imposed by Ireland's Data Protection Commission, is still undisclosed as the commission has not yet published its decision on the matter.

Images: Meta