Instagram is giving users more control over the content they see, along with a new transparency tool for businesses and creators – which could help your brand’s content get some more reach.
Users now have the option to select an “Interested” button when viewing recommended posts, which will inform the app that they want to see more of that type of content.
The company is also testing transparency notifications to inform brands and creators when the reach of their content, particularly Reels, may be limited due to watermarks.
👀 How Instagram Recommends Content
Instagram also unveiled some details about its content ranking process.
📲 The Feed
For the Feed, posts are ranked based on user engagement, including likes, shares, and comments, as well as their popularity and relevance to the poster.
📕 Stories
Stories are ranked based on how often users view an account’s Stories and how often they engage with them. The app also considers the overall relationship between the user and the account.
🔎 Explore
The Explore page prioritizes popular content, past interactions, and connections with the content creator.
▶️ Reels
As for Reels, ranking factors include:
- User preferences and engagement
- Popularity
- Account interactions
Imagea: Instagram
