It is one of the most famous rooms in the world — or, at least, one of the most seen. The press briefing room at the White House. The room itself isn't at all what it looks like on TV. In reality, it's small, stuffy, and tucked away at the back of the complex.

But soon, the White House may have a brand new briefing room. Only this one isn't for the President and his spokespeople, it's for a much more important group to the Democrats: Social media influencers.

U.S. President Joe Biden is set to enlist an army of social media influencers to boost his campaign for re-election among young voters and to potentially counter President Trump's following if he runs for the GOP next year. 

🎯 Targeting Influencers 

The campaign aims to target influencers who are not already following the White House or the Democratic Party and those who avoid mainstream media altogether. And Axios is reporting, several White House staffers are spearheading the search for prominent social media figures to reach young and suburban voters, with the potential for an influencer-only briefing room.

👋 Out With the Old, In-With-The-Fluencer

Axios noted that it's a move to give influencers more access to the president as he seeks the Democratic Party's nomination for re-election, and a sign that the traditional Press Briefing Room would no longer be the administration's only messaging center.