Google’s new AI tool is taking online shopping to the next level for e-commerce retailers.
The generative AI tool lets consumers virtually try on clothes from hundreds of brands by displaying them on different models in a range of skin tones and body types.
The tool can take a single clothing image and accurately reflect how it would drape, fold, cling, stretch, and form wrinkles and shadows on real models ranging in sizes XXS-4XL.
Starting today, U.S. consumers using Google Shopping can access the feature to try on women’s tops from participating brands by tapping products with the new ‘Try On' badge on Search.
🛒 New Filtering Options
Google is also launching filtering options for clothing searches powered by AI and visual matching algorithms. These filters, available in product listings on Shopping, let consumers refine their searches based on:
- Colour
- Style
- Pattern
- And more
By the way, we did a brief video about this if you want to see what the AI looks like. You can follow us on TikTok, Instagram, YouTube, or LinkedIn… we're going to start doing daily news videos again. All our social media links can be found here.
Images: Google
