Podcast Episodes

Diversity and inclusion (D&I) have become buzzwords in many industries, especially as consumers increasingly demand greater representation and fairness from brands. But the practice has also become a political landmine. How do companies’ decisions to post about...

This week — the hammer finally comes down on TikTok. What that means for ad prices ahead. Also: Why Google may be blocking third-party search tools. Meta's starting to look a little unsafe for marketers. Amazon cancels a popular consumer program. And Instagram goes...

Our Meta Ads correspondent Andrew Foxwell joins Tod to discuss the impact on marketers of Meta’s recent policy changes, including the removal of fact-checkers and relaxed content moderation standards. . 📰 Get our free daily newsletter 🌍 Follow us on social media or...

Meta goes all in for Trump. What does it mean for marketers and brand safety? Also: A big flaw in the methodology of A/B testing has been found. TikTok is pleading for its life in the U.S. today. And details behind the strange Facebook Marketplace and eBay merger. . 📰...

Today, our Google Ads correspondent Jyll Saskin Gales tells us what’s in store for Google Ads in the coming year. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . GO PREMIUM! Get...

Meta floods its platforms with fake profiles. Free advertising on Amazon, but it comes with a big catch. The huge hit taken by retailers on product returns. And out with the mob wife, in with the sportsfluencers — what 2025 has in store for the creator economy. . 📰...

How faking discounts is getting some marketers in hot water... the truth about disavowing toxic backlinks... why you should SLOW DOWN your shipping... and LinkedIn rolls out the single most helpful set of metrics — and it has nothing to do with ads. 📰 Get our free...

Tod speaks with Andrew Hutchinson about his predictions of what 2025 will look like for the major social media platforms, digital marketers, and the emerging platforms in the space. . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈...

Tod speaks with Corbett Drummey, co-founder of the influencer marketing platform Popular Pays about the clever new brand safety system they’ve built into their site. In this paid partnership, they chat about how to keep your brand safe, without missing out on the...

A wrap-up of the most important developments in the world of digital marketing over the past five days. ✅ Take the survey . 📰 Get our free daily newsletter 🌍 Follow us on social media or contact us 📈 Advertising: Reach Thousands of Marketing Decision-Makers . GO...

Our Google Ads correspondent Jyll Saskin Gales joins Tod to discuss the latest updates in Google Ads. Highlights: The new message asset allows WhatsApp messaging directly from ads. Google engaged audiences are automatically created for remarketing. Performance Max now...

How a TikTok ban will affect YOUR ad campaigns and social media reach. New incentives for agencies to use Google ads because, well, the math wasn't mathing. Why is Google adding outbound links to YOUR WEB SITE'S CONTENT?! And if you don't know what the Castlecore and...