Podcast Episodes

1232: The 4.33% Question

Is ChatGPT the new MVP of search marketing? Instagram says #NoMore. TikTok gives influencers a doppelgänger. Why Google has killed off the Page Experience Report. . 📝 Take the One-Question Survey . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising:...

1231: Schadenfreude and Sympathy: Can Brands Win When Consumers Fight?

If you manage your brand’s social media channels – particularly the replies to your post — you’ve probably seen the comments. One person complains about something, then a second person replies to THAT making fun of the original commenter. What do you, as the brand...

1230: SPECIAL: Preparing for Q4 and Black Friday

Today, we are bringing you a special sample episode of the Founders Forum podcast — a fantastic show for senior marketers and DTC media buyers, discussing what’s working in the e-commerce and digital ad space. ✅ Learn more about the Foxwell Founders...

1229: Who Sells Short Shorts

Shorts get a boost with Google’s latest ad tools. YouTube comments get hyperlinked, fueling Google Search. Ads could be coming to Threads sooner than you think. And LinkedIn opens doors to volunteering. . 📝 Take the One-Question Survey . Today’s story links: Google...

1228: Shopify Secures the Bag

Shopify reports massive revenue growth. Australians might soon find their social media rated 16+. Brands brace for a mobile shopping surge this holiday season. And a new Facebook chatbot may or may not be trying to send you to the ER. . 📝 Take the One-Question Survey...

1227: Google Cracks Open Pmax Black Box

Google unlocks A/B testing in Performance Max. Advertising in italics could boost your sales by 30%. Pinterest’s revenue grows… just slower. And Amazon unwraps a digital holiday shopping hub. . 📝 Take the One-Question Survey . Today’s story links: Google Lifts the Lid...

1228: Inside Google Ads: A Deep-Dive Case Study

This is an episode from the Inside Google Ads podcast, by our Google Ads correspondent Jyll Saskin Gales [affiliate link]. Be sure to subscribe free wherever you get your podcasts. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands...

1225: What Your Copy ‘Should’ Be Doing

Should your ad copy stay or should it go? TikTok hits a wall in Canada, shutting down operations. Reddit's booming user growth is calling brands—but what’s the ad potential? And YouTube now lets Short Creators court brands. . 📝 Take the One-Question Survey . Today’s...

1224: Missing the Mark

Big-name brands are missing the mark on social media. A popular TikTok video editor moves into retail. Meta shakes up ad displays. And an election ad blackout is extended to keep the peace post-polls. . 📝 Take the One-Question Survey Today’s story links . 📰 Get our...

1223: Democracy Manifest.

Election ad surge forces brands to go big or go home, Threads comes for X with 275 million users, and Amazon’s ad growth outperforms its overall sales. . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers...

1222: The Calm Before the Election Storm

Brands take on election marketing. A Bezos-backed startup sets its sights on Amazon. While ChatGPT takes on Google with search… . Today’s story links . 📰 Get our free daily newsletter 📈 Advertising: Reach Thousands of Marketing Decision-Makers 🌍 Follow us on social...

1221: Ghost in the Machine

Google on the hotseat after it admits a rep made ad campaign changes without the advertiser’s knowledge. Platforms report a generally strong Q3. One adtech firm wants to make cars your next billboard. And Google is fined more money than exists on the planet — no joke....

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