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Getting around Facebook's ban on "before and after" ads... Microsoft gets cozier with Google's site tools... The scary warning message that's showing up on Facebook's ad platform... Google is changing more title tags again — way more than you think......

Pinterest's new augmented reality comes with a big promise for conversion uplift... Facebook loses #1 position for app marketing effectiveness — we'll tell you who the new #1 is... A new way to track audio consumers... Tumblr wants you to remember it exists......

The next challenge for ecommerce sellers? A wave of returns. Plus: Will you soon be able to use "genetic predisposition" as ad targeting criteria? Wordpress takes a big leap forward. One of the world's biggest advertisers finds that spending more does indeed make...

The case for adding MORE steps to your form... A fashion brand is paying a huge fine for something you might also be doing... A Google change might surface some unwanted reviews... Why you shouldn't sweat your disavow list... Will Performance Max one day be the...

It's getting worse — attribution in your Facebook analytics are disappearing. Also: Twitter upgrades its pixel, TikTok catches up on quick-loading mobile landing pages, Snapchat's new augmented reality can be powered by your product catalog, Meta restructures...

Google takes another whack at a replacement for the third-party cookie. The EU passes landmark legislation that you're not going to like. TikTok is poised to jump ahead of YouTube. The reason you're suddenly seeing emoji in Google ads.Get 20% off now at Oribi...

Documents unsealed and now we know why Google is in hot water over its ads strategy. Will this year see the rise of the independent digital agency? TikTok offers some brand safety for the risk-averse marketing directors among us. Has Generation Z killed Super Bowl...

Missing some targeting interests? Yes you are. And more than you think. Plus: Best practices for Local SEO. Amazon gets further into bricks-and-mortar. TikTok is experimenting with Paid Subscriptions. Instagram wants to ban your account even if you don't violate...

The big tech platforms have spoken out about the anti-targeting legislation being considered in the U.S. and they are not happy about it. Also: Buy Now Pay Later hits some stumbling blocks... Is Save Now Pay Later the next big thing? New Experiments for Google Ads....

Will new legislation being considered by American lawmakers kill off audience targeting as we know it? The results are in and Apple's recent changes are destroying email campaigns. TikTok offers up some helpful insights for planning your next viral video, and...

Causation or Correlation? Is there a connection between the soaring inflation we've seen and consumer brand loyalty? Also: Walmart goes NFT. A lesson in testing your creative on dogs. An acquisition in the conversion optimization space. It was a record year for...

Did you just lose that RFP to a phantom agency? A big Shopify bug is giving product managers headaches. Influencers are already in the metaverse — but who'll control the ethical guidelines of virtual selling? Expert advice on running Facebook ads this quarter. The...