Spotify doubles down on podcasting — and that's probably not great news for the industry... Google brings Stories to Data Studio... TikTok, for a change, steals from Facebook... while YouTube puts more pressure on the popular app... the big Amazon war is over......
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563: Clickbait Doesn’t Work — and Hasn’t for 13 Years
Clickbait hasn't worked since 2009 — so why do content managers still rely on the practice? Google shares its plan to cut ad tracking from Android mobile apps. Why are holograms making a comeback as a promotional tool? Brand safety in the podcast world.Go Premium!...
562: Huge Meta Bug — Those Sales You See May Not Be Real
A huge bug on Meta's ad platform is massively over-reporting purchases... App marketers will soon get better performance... Google says they're not mass-denying ads... Four steps to increase your conversion rate... Go Premium! No ads, more stories, audio...
561: The Mid-Roll Ad Format Everyone is Watching Closely
Google automates even more of your ad campaigns... Is your brand name feminine enough? Will viewers reject Snapchat's new mid-roll ads? Instagram's new feature will be welcomed by social media managers... The QR code that crashed a crypto site.Go Premium! No...
560: Why Google Analytics is on Europe’s Naughty List
Europe keeps fighting big data — now, it's going after Google Analytics. Behind the TikTok trend of food mashups. Is paper the next big thing in advertising? Performance Max campaigns might force you to use computer-generated videos. Instagram plays catchup with...
559: Dong Dong is the Future of AI Commerce
The future of AI commerce is Dong Dong... YouTube outlines its plans for this year... Why more than half of marketing agencies did major restructuring in the last year... Some solid numbers from Twitter... New tools for B2B marketers on LinkedIn... and the AI tool...
558: The New (and Terrible) Trend of “Drop Servicing”
That designer you hired on a gig marketplace isn't who you think they are... we have the top in-demand marketing skills this year from LinkedIn... What is "memory marketing" and how can you exploit it?... Instagram adds some brand safety tools...Go Premium! No...
557: Facebook Threatens to Leave Europe
Will Facebook and Instagram be blocked in Europe?... Small business owners may soon be able to drop the Stripe dongles... Does selling on two online sites hurt your sales?... A depressing study finds non-caucasian marketers are paid way less than their white...
556: What’s a Little Data Loss Between Friends?
We have an answer to what caused the nasty bug at Shopify... Five reasons your email campaign sucks... How will the latest Twitter change affect your engagement?... A nice upgrade to ad buying on Reddit...Go Premium! No ads, more stories, and extended deep-dive...
554: What Science Says the “Perfect” Instagram Image Looks Like
Is there a formula for the "perfect" composition of an Instagram image that will get your brand more engagement?Dr. Gijs Overgoor of the Rochester Institute of Technology set out to discover that formula.In this sample of a Premium weekend edition, Tod spoke with Dr....
554: Creative… at the Speed of Ryan Reynolds
How will 'fastvertising' change the agency business... Facebook's user numbers are troubling... Is the end of consent banners coming?... Instagram doubles down on Reels... Twitter discovers blogging... and more.Go Premium! No ads, more stories, and...
553: Will This Emoji — 😈 — Hurt Your SEO?
Does using emojis hurt your search ranking? The surprising effect of a McLoyalty program. The insider scoop of how Google's newest campaign type is performing. The legal risk of using Google fonts. New targeting for Reddit ads.Go Premium! No ads, more stories, and...
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