Is this the sign of YouTube in panic? The company straight-up bribing podcast producers to 'please make video versions too!' Plus: A new display ad placement is in testing... Canadian creatives are well paid, so why aren't they happy about their work?Go...
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574: How to Help Digital Marketers in Ukraine
More marketing platforms withhold services from Russia... How time can reverse the negative effect of ad fatigue... Google Analytics has a new and more personalized home page... How you can hire Ukrainian digital marketers...Go Premium! No ads, more stories, audio...
573: The Ad Written By TikTok Users
One brand turns its entire ad creative over to the Internet... Is the Ukraine war affecting your ad campaigns? TikTok really wants a bigger slice of the brand partnership pie... Meta is shamed into creating new enforcement alerts... Is it the end of the 25-54...
572: Meta is Bad at Math.
A surprise admission of failure from Amazon... Practicing brand safety during a war... Ad budgets continue to shift to OTT... The most-viewed page on Facebook has been banned.Go Premium! No ads, more stories, audio chapters, and extended weekend episodes —...
571: When War and Stock Imagery Meet
The new podcast format that borrows from the programmatic ad world... The stock image bank of the Ukraine war... Why you should care about an agency conglomerate's revenue numbers... How digital killed the "We Won't Be Undersold" promise...Go Premium! No ads,...
570: Today in Meta Marketing?
The weekend hack that sent content managers scrambling... A big acquisition for LinkedIn... Are mid-rolls finally coming to TikTok videos?... Amazon gets some big competition... More ad platforms crack down on Russia... everyone wants to be Meta.Go Premium! No ads,...
569: How the Ukraine Invasion May Affect E-Commerce
Russia's aggression in Ukraine may spell more problems for the global supply chain... can having a cute logo save your brand in the time of crisis?... TikTok reveals the best hashtags to use for specific verticals... and meet the Tinder Swindler of the agency...
568: TikTok Drops the PuckTikTok Drops the Puck
Better conversion tracking is coming to Google Ads... YouTube adds stronger Shorts analytics... TikTok continues to focus on exclusive content deals... LinkedIn's plans to compete with Spotify... Go Premium! No ads, more stories, audio chapters, and extended...
567: Nobody Cares About Zuck’s Metaverse
Your slow shipping may soon drag your SEO down… Another privacy-aware ad tracking solution is launched… Is TikTok on the verge of going all “Quibi” on us? The numbers are in and nobody cares about Zuck’s Metaverse… Go Premium! No ads, more stories, audio chapters, and...
556: Reels Hits the Major Leagues with a New Ad Placement
Facebook's answer to TikTok just got a major enhancement media buyers will like... How will Google handle your web site's infinite-loading pages... Microsoft dives deeper into AI-based ad campaigns... Twitter's working on a way to opt your brand out of...
EXTRA: Building a Marketing Team (with CMOx founder Casey Stanton)
As you advance in your career, at some point you'll be building a team — whether you're a marketing director and you need 2 or 3 people to help support you, or you're the CMO and you need to manage and hire dozens of people.How do you build out a marketing...
565: The Fruit Basket That Nearly Up-Ended the PPC Industry
The court ruling is in in a long running case that threatened Google's entire keyword-based ad system. Plus: Five trends for metaverse marketers... Is a kid's video game the next big marketing platform? LinkedIn cozies up to freelancers...Go Premium! No ads,...
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