New trend insights from Snap reveal why consumers use its app... One brand’s campaign strategy is based on bad reviews... A lesson in "DON'T DO THIS" marketing... TikTok introduces an educational program designed for agencies... Facebook wants you to post Reels...
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597: Is it “Growth Hacking” or Algorithmic Plagiarism?
Do I owe Instagram an enormous apology? The future voice of your brand might be a robot... More post-cookie solutions have been unveiled... Google sends another app to its graveyard...Go Premium! No ads, more stories, audio chapters, and extended weekend episodes —...
596: X Æ A-Xii Twitter
Which platform drives the most conversions for social purchases? A new Google tool for retailers is targeting search abandonment... How is the war in Ukraine affecting ad spend?... Reels finally gives content marketers the update they want...Go Premium! No ads, more...
595: No Twitter, That Was Not a Funny April Fools Joke
Nobody wants to work on Friday including Google Ads... Twitter has added three new ad products to entice your ad dollars... A nasty Facebook bug may have been causing your ads to run alongside Russian propaganda... And more people might be sliding into your...
594: Welcome to the Wendyverse
More brands are setting up shop in the metaverse... Ad topics are getting consolidated on Meta's platform... Yelp will add the hygiene standards of over 700,000 restaurants... And Google starts global tests of privacy-focused ad targeting...Go Premium! No ads,...
593: Zuckerberg’s Villain Origin Story
Media report that Facebook has been funding a smear campaign against one of its top competitors... Why is Amazon being asked to drop the letter Z from its logo? YouTube drops a brand awareness ad targeting tool... And one of the world's biggest retailers is on a...
592: Desktop isn’t Dead. Long Live Desktop.
How is Google's product review algorithm update affecting your ranking? Mobile is the majority of your site's traffic, so why would you want to increase desktop traffic? TikTok tests a new feature that directs users to your videos... And adds a new creation...
591: Instagram is Basically TikTok Now. RIP Instagram.
Google Ads might face some competition for search budgets with TikTok's new ad spot… Instagram takes a crack at TikTok's algorithm with a redesigned feed... Why are consumers leaving fewer reviews? And Meta hates your clickbait.Go Premium! No ads, more...
How Agencies Can Form Meaningful Client Relationships (George Leith, CCO of Vendasta.com)
In this paid partnership with Vendasta.com, Tod speaks with George Leith, Chief Customer Officer of Vendasta, about how their platform helps agencies provide more complete service to their customers.Vendasta is the secret identity behind more than 60,000 agencies...
590: Anyone Can Shake a Tambourine
How to improve your e-commerce store's conversion rate... Has Meta solved the Apple privacy problem? 3D ads may be coming to Instagram. Is Twitter about to make TweetDeck paid-only? And TV ad buying will never be the same. Go Premium! No ads, more stories, audio...
589: How Do You Solve a Problem Like Tucker?
Snapchat's latest acquisition will let it read your mind... Twitter trends your business could be taking advantage of... Are you underpaying your PPC staff? The state of the global small business economy. Brand safety has never made a more appropriate home. Go...
588: Introducing the All-New Advantage+™ Podcast®!
Meta announces changes to ads manager that are more confusing than helpful... Is the sheen wearing off TikTok marketing? Online crypto ads come under the microscope.... Another SEO plugin has a sitemap duplication issue... Shopify has some nice updates for e-commerce...
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