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The market for backlinks is getting criminal... Marketers are unimpressed by the third-party cookie replacements... Has Google finally solved the biggest problem with local SEO? And YouTube's updates are a welcome addition for brand managers on the go.Go Premium!...

As we inch closer to Q1 2022, many of us are putting the finishing touches on our annual marketing plan. Whether you're a CMO, VP, or Marketing Director, this document is a critical one for you to help craft.In this paid partnership series with CMOx, Tod speaks...

TikTok licenses some content from, of all platforms, Facebook. Also: Snapchat says its ROI is particularly good for CPG brands. Your next food delivery might come from a social media platform.Go Premium! No ads, more stories, and extended deep-dive weekend episodes —...

Finally some good news for retailers. How does the Internet's biggest security hole affect your SEO?  A huge change to TikTok's For You feed. And who's the next big player in email marketing? Apparently Mark Zuckerberg!Go Premium! No ads, more stories, and...

Is the buying season already over? A warning about SEO consultants. Why Instagram isn't talking about its latest user numbers. How using emotional language could increase your clickthrough rate. TikTok says it's figured out why your CPAs are higher — and...

Is Google blocking reviews from your in-store customers? Also: Not even a day after Instagram adds it, Pinterest now has Reply With Video... Where's the money going? Online video and social media. And Walmart puts commerce right into its video player.Go Premium!...

Facebook executives find the grass isn't greener on the other side... Instagram "borrows" one of TikTok's best features for engagement... Why you have until July to get your web site mobile-friendly... YouTube's automated geotags are good news for local...

Finally, Facebook adds live chat support — but you don't qualify for it. Also: One of the OG SEO tools is being killed off. Why digital ad buyers are more willing to accept poorer results for brand safety. A WordPress bug potentially exposes a million web sites to...

Honesty or illusion: How will YOU present your out-of-stock notices to buyers? Also: What does the latest Facebook Oversight Board ruling mean for content marketers. The most common questions people are asking on Google (that you can answer). Apple's next in line...

How do corporate social responsibility programs affect your actual sales? Some of the first data on that is out now, and we have the study author with us. Also: Has Google given up on part of Core Web Metrics? Augmented reality marketing takes a step forward. How do...

The Colonel's secret recipe is out — TikTok's addictive content algorithm has been leaked. Also: You talk too much, and that's killing your conversion rate. How does changing your name affect your blog posts' Google ranking? What every business can...

If YouTube's copyright takedowns are so unfair, why is nobody disputing them anymore? How the growing trend of in-house agencies is changing the business. The most important PPC trends to know about for next year.Go Premium! No ads, more stories, and expert...