The Meta ‘Discount Code Fiasco’ A huge bug on Meta's ad platform appears to be adding discount codes to products — without merchants' knowledge or permission. by Tod Maffin (email • LinkedIn • social media) 🎧 Listen to this issue • ✅ Subscribe to podcast Today's News...
Your Griefbots Have No Soul. Government regulators sound the warning on AI spokespeople, as the marketing industry and social media platforms scramble to ramp up their avatar game. by Tod Maffin (email • LinkedIn • social media) 🎧 Listen to this issue • ✅ Subscribe to...
"We're Passing the Savings Along to Ourselves!" Google is forcing some advertisers to stop using credit cards to buy ads. Some businesses say could cost them hundreds of thousands of dollars overnight. by Tod Maffin (email • LinkedIn • social media) 🎧 Listen to this...
Is YouTube About to Blow Up Ad Blockers For Good? The platform’s clever move will make ads technically indistinguishable from video content. What does that mean for advertisers? by Tod Maffin (email • LinkedIn • social media) 🎧 Listen to this issue • ✅ Subscribe to...
There Exists a Not-Inconsequential Chance This Headline Will Make You Skip Today's Newsletter Offering Want to fix your ad campaigns quickly? New research from Harvard says use simpler headlines. by Tod Maffin (email • LinkedIn • social media) 🎧 Listen to this issue •...
The Myth of "99% Brand Safe" Brand safety tools claim platforms they measure are '99% safe.' Here's why those numbers are probably not real. by Tod Maffin (email • LinkedIn • social media) 🎧 Listen to this issue • ✅ Subscribe to podcast Today's News Finally, YouTube...
Uncomfortable Questions Ad verification tech is under fire, as marketers question whether old-school tools can keep up with modern fraud. by Tod Maffin (email • LinkedIn • social media) 🎧 Listen to this issue • ✅ Subscribe to podcast Today's News BeReal Cashes Out...
More. More Never Changes. It's happened again. This time, Adobe scrambles to reassure marketers it's not going to steal their work in the service of AI training. But can its track record be trusted? by Tod Maffin (email • LinkedIn • social media) 🎧 Listen to this...
Deepfakes: The Next Brand Safety Challenge PLUS: Reddit's new Ads API... LinkedIn's new video ads... Changes to Instagram carousels... and more. by Tod Maffin (email • LinkedIn • social media) 🎧 Listen to this issue • ✅ Subscribe to podcast Keeping Your Ads Away From...
The ‘Other’ Bucket:What is Google Ads Hiding? "As much as 75% of [my client's] search ad spend is going to “Other” search terms that they can't even see." by Tod Maffin (email • LinkedIn • social media) 🎧 Listen to this issue • ✅ Subscribe to podcast Today's News The...
BREAKING NEWS A TikTok Cyberattack is Underway Hackers are gaining access to large accounts through direct messages. Here's how you can lock your account down. by Tod Maffin (email • LinkedIn • social media) 🎧 Listen to this issue • ✅ Subscribe to podcast Today's News...
Meet the Instagram Ads Everyone Is Going to Hate How will users react to having their scroll stopped abruptly by an ad, and being forced to watch it before they can keep scrolling? by Tod Maffin (email • LinkedIn • social media) 🎧 Listen to this issue • ✅ Subscribe to...
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