How to get better marketing results by exploiting the psychological distance between consumers and brands.
Expert Interviews
How Negative Reviews Can HELP Your Brand
You’ve heard the advice: Avoid getting negative reviews on your product or company at all costs. Sometimes, that leads to shady practices like bribing or suing web sites that publish them. But are negative reviews ALWAYS detrimental?
Improving Your CRO with Oddit.com
Back in 2009, a long-time engineer at Google was looking at their search results page and thought to herself "That shade of blue we use for links.. It seems a little... I don't know... off?" And so she tested a couple of different shades. And a couple more....
The Unintended Consequences of Privacy Notices
One of the jobs of a marketer is to instill in the consumer a sense of trust — trust in the brand, trust in the product or service, trust in how the company handles their personal data, and so on. That latter job is often fulfilled by putting a privacy notice on the...
Faith Marketing: Why Your Religious Customers Complain More
Why are religious people less forgiving of mistakes made by your brand? A lesson in faith marketing from the Today in Digital Marketing podcast.
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