Is the dark horse of social media becoming more viable for advertisers?
Industry Articles
TikTok: From New Ad Formats to Viral Content Capitalization
TikTok boosts its ad offering with new ‘Interactive Add-Ons’ and continues its push to social commerce… with products sold by TikTok!?
Shopify Brings Shop Pay to External Sites
Shopify’s payment tool will now be available – even if you don’t use Shopify as your commerce platform.
Hiding in Plain Sight: When #Ad Labels Aren’t Enough
When #ad labels don’t cut it. A new ruling cracks down on how brands and influencers disclose promotional content on social media.
Meta Removes Ability to Specify Location Targeting Type
Meta ads just got worse for small and local businesses.
The Dramatic SEO Effect Removing Your Business Address Has
No address, no problem? Think again! New research reveals how removing your address from your Google Business Profile impacts your search rankings.
What the New “Beneficiary” Field in Meta Ad Campaigns Means
Meta has new requirements for brands advertising to Europeans.
Google’s New Clothing AI Can Simulate Wrinkles and Folds
The future of online shopping is AI-powered. Google’s new generative AI shopping tool may change the way consumers buy clothing.
Boost Your Content Game by “Disappearing It”
The trick to making your brand’s content more memorable? Delete it.
TikTok’s New Generative AI Ad Script Writer
TikTok launches a new AI ad script tool that can write your brand’s next video ad campaign.
Google Ads New Trademark Policy™: Harder for Brands to Flag
Google Ads is flipping the script on trademark complaints, ditching industry-wide blocks for trademarked terms.
LinkedIn Updates: Video Ads, Brand DMs, and AI Ad Copy
LinkedIn ups its game for B2B marketers with several updates including new video ad formats, direct messaging for brands, and AI-generated ad copy.
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