Industry Articles

Meta is seeking to patent a new system that would listen to users, then target them with tailored ads.

When a milkshake goes viral and things get weird. McDonald’s didn’t start the viral ‘Grimace Shake’ trend on TikTok, but did have to make some frank decisions about jumping into a trend that’s not brand-safe.

Reporting problems on Amazon’s ad platform are forcing advertisers to MacGuyver tools to check spend.

Media buyers rethink their Google ad buys, in light of the snafu around bad video ad placements.

Meta’s Threads surpasses 100 million users, as Twitter’s flock is flying away.

Fast-fashion brand Shein has decided to take on Amazon in the third-party marketplace business. Can they weather the storm of counterfeit goods?

It has the users of Instagram, the advertisers of Facebook: Is Threads the threat to Twitter it seems to be?

Want more reviews from your customers? Don’t ask them (at first).

Google this morning announced it is adding new options for advertisers who use their own brand names as keywords.

Google’s ad placements aren’t playing by its rules. New research has found that 80% of video ads placed by Google reportedly violate its own standards.

The controversial (and ethically murky) practice of “spec work” has finally reached the influencer world.

Amazon’s latest gig? Turning small businesses into its delivery fleet.