Recent Newsletter Issues
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Recent Podcast Episodes
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704: The Big Privacy Engine That Couldn't
Their loss, our gain: A huge new privacy law may be stalled out for good. Also: The video ad market keeps getting softer. Ad buyers' confidence in Meta gets lower. And Amazon reviews get...
703: When Good Buzz Goes Bad
A surprising study finds your brand's support of social movements might be hurting you. Also: Are you wasting your influencer marketing budget? A huge vote of confidence for a new...
702: “I’m Sorry… CPMs are What Now?!” 💸
Untested and unmeasurable: But that doesn't stop eye-watering CPMs on one of the newest ad platforms. Also: Shopify picks a fight with Amazon and marketers are collateral damage. Tweet...
701: Inside a Million-Dollar Instagram Verification Scheme
How to NOT get the blue check on your brand profile — details on one of Instagram’s largest verification schemes… Also: Why you should be using influencers outside of social… The most effective...
700: How One Brand Got Massive TikTok Engagement — For $0 Ad Spend
They haven't spent a penny but they get a million views per TikTok — we'll show you how. Also: Meta tests buy-now-pay-later advertising... Twitter's Circles might be your next...
699: Why Canadian Brands Are Going Grey
Pinterest's new app is all the rage — even if it goes backwards in time. Microsoft delays the rollout of RSAs... Fast food drive-thrus are getting AI now...One more app tries to clone...
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