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863: Chopify ✂️
Cutback Commerce: Shopify chops 20% of its workforce. TikTok expands Pulse Ads… American regulators want new data restrictions on Meta, the shift in YouTube viewing habits, and why a song from...
862: It’s Over. The Influencers Are Taking Over BeReal. 🦈
Influencer Invasion: Has BeReal finally jumped the shark? Clever ad placements from Peacock, Roku, and Snap… Whether sending gifts to your B2B clients works… LinkedIn will now write your cover...
861: How Slow Motion Can Bring Fast Sales
Leisurely Lure: How one change to your online product videos could boost your sales. Also: Big updates from Microsoft’s ad platform, Twitter dropped by the world’s largest web platform. Instagram...
860: YouTubers Get a Short Kick in the Ads
New ads for a new format: YouTube goes all in on vertical. Also: Meta takes yet another perfectly good targeting tool and throws it in the trash. Instagram has a new way for brands to source...
859: Has Science Finally Cracked the Copywriting Code?
Unraveling the syntax sales secret, consumers rebel against greedflation, Pinterest partners with Amazon, Snapchat faces its first revenue decline, and Gen Z’s latest obsession: sludge content....
858: Thanks, We Hate It: Meta’s Mandatory New Tax on Your Online Store
In the end, everyone pays the Zuck — Meta’s aggressive new plan to tax your sales. Also: The bots are writing Amazon reviews… warehouses are feeling the hangover from drunken spending… and...
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