Recent Newsletter Issues
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Recent Podcast Episodes
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1002: Meta's New Ad Policy: Trust, But Don't Verify
More placements coming to Meta’s ads manager — but how will consumers feel about ads in the one place they’re been off-limits? Also: TikTok’s API updates, new Instagram engagement options… And on...
1001: Quick! Only 3 More Podcast Episode Plays Available!
Scarcity Sidelined: The marketing tactic we’ve used for generations is hurting your revenue. Also: Instagram takes a very big crown from Google. Microsoft plays catch-up with its new bid...
1000: Go Home, YouTube AI, You're Drunk.
Google’s latest algorithm update is particularly volatile… New numbers might fortell the death of free returns. Elon Musk might be scalping your brand’s Twitter handle for $50,000. And this...
Weekend Edition: CHEQ Essentials — Click Fraud Protection
In this special paid partnership episode, Tod speaks with Lucas Rabinowitz from CHEQ Essentials about their world-class click fraud protection platform. Securing your traffic has become Essential...
999: My CEO Made Me Use Fake Burner Accounts
Confessions from a social media manager — the dirty tactics one brand used to troll critics. TikTok users spent a quarter of a billion dollars on the platform last quarter. So why can’t the...
994: That Time I Made a Barista Cry and Learned About Communication
A/B testing comes to Reels… A new API will let you post Stories easier… LinkedIn’s new AI is a little underwhelming… HubSpot buys a major B2B data player… and social media use is steady — well,...
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