Recent Podcast Episodes
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1068: How Marketers Are Being Caught in the Email Crossfire
Caught in the crossfire — how good marketers being penalized for the actions of bad actors. Also: Threads finally gets an API. Performance Max rolls out to more Microsoft advertisers. Are p.r....
1067: Why Are Marketers Being Constantly Logged Out of Facebook?
Does Meta keep logging you out of your account? You're not alone. Also: Wordpress might already be selling your brand's content. The two TikTok trends you might want to consider...
1066: The Google Ads Micro-Management We Want
Google caves under industry pressure and lets marketers more finely control their ad campaigns. Money is flowing back into ad-tech. TikTok pulls even more music off their app. And marketers are...
1065: Deep Dive: Why the Religious Complain More About Your Brand
Riza Casidy, Associate Professor of Marketing at Macquarie University, is the co-author of a research paper called "Religious Belief, Religious Priming, and Negative Word of Mouth." He joined Tod...
1064: Deep Dive: Finding and Ranking Potential Brand Alliances
Sometimes, one of the tasks of a marketing person at a company, is to propose partnerships between their brand and another. This offers the opportunity of joint advertising campaigns (like...
1062: Deep Dive: Exploiting the “Vicarious Hand Effect” in Marketing
How does a photo holding a product move the needle in terms of that product's consumer perception? More than you'd think. Tod speaks to a researcher who studied this effect. There are...
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