Recent Podcast Episodes
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1080: Trust Issues: Is the Agency/Client Model Doomed?
Marketing agencies say trust is disappearing in their client relationships and client CEOs are partially to blame. Also: Some updates for Google media buyers, and why is YouTube letting any...
1079: The Compelling Argument for “Calm the F**k Down, Influencers”
Under Pressure — Meta might be forced by Europe to slash the price of its Verified subscription plans. When being enthusiastic backfires for influencer marketing. Instagram is testing longer...
1078: SEO is Dead. Long Live TEO.
As Google battles AI spam in a fight for its relevancy, will TikTok’s pushes in Search topple the King? Also: Is this the end of "being real"? YouTube adds more disclosure requirements. And...
1077: Meet the New “Mega-Thread” Ad Format
Reddit's new ad format mimics a popular organic post format. LinkedIn will now let you sponsor almost anyone. Microsoft cleans up its Ads UI. And YouTube finally lets you clean those...
1076: Would You Pay $56 to Talk to a Human at Meta?
Meta is thinking of beefing up its paid checkmark program — but will it ever be worth it to marketers? Amazon will set your products up in one click. Where the money would go if TikTok disappears...
1073: Google’s ‘Core Web Vitals’ Flip-Flop
A final answer — perhaps — on the age-old question: How much does user experience matter to your Google ranking? Meta adds some new tricks to its ad campaigns. TikTok now offers more performance...
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