Recent Podcast Episodes
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1086: AI Wrote This Episode Title. Do You Care?
AI is writing more marketing copy these days — but how many consumers can tell you cheaped out? Also: LinkedIn tries its hand at a TikTok clone. Amazon abandons one of its most talked about...
1085: The Surprising Way Slow Motion Video Changes Brand Perception
There are a lot of things to consider when you make a product video, or a promotional video for your company. Do we make it look polished? Or go with the amateur look popular on TikTok? Do we...
1084: Using Google Ads to Target Your Competitors' Customers
Copycat tactics — how you can target customers of your competitors and not run afoul of Google's ad policies. LinkedIn now has DMs for Pages. The ad market keeps defying reports of its...
1083: 🚯 You'll Never Delete a YouTube Video Again
It's not a rumour, it's official now: Deleting videos from your brand's YouTube channel can hurt your reach. And now we know why. Also: A study finds half of Google ads are being...
1082: The Holy Trinity of Bid Strategies, Explained
It's happening again — Meta charging way more than your daily budget allows. But is this a case of Operating as Intended? Also, a deep dive into the three main bid strategies and which you...
1081: How Spammers Are Knocking Your Brand Out of Google Maps
The Pin Sin: How bad actors are pushing their competitors off Google Maps. Google makes things a little easier for data nerds. Threads makes its first real steps into the Fediverse. And the...
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