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Recent Podcast Episodes
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546: Has Generation Z Killed Super Bowl Advertising?
Documents unsealed and now we know why Google is in hot water over its ads strategy. Will this year see the rise of the independent digital agency? TikTok offers some brand safety for the...
545: The Annihilation of Interest Targeting Has Begun
Missing some targeting interests? Yes you are. And more than you think. Plus: Best practices for Local SEO. Amazon gets further into bricks-and-mortar. TikTok is experimenting with Paid...
544: Save Now, Pay Later: The GoFundMe of Retail Shopping
The big tech platforms have spoken out about the anti-targeting legislation being considered in the U.S. and they are not happy about it. Also: Buy Now Pay Later hits some stumbling blocks... Is...
543: How Targeting a Female Audience Could Result in a $5000 Fine
Will new legislation being considered by American lawmakers kill off audience targeting as we know it? The results are in and Apple's recent changes are destroying email campaigns. TikTok...
542: Why is This CEO is Apologizing To Dogs?
Causation or Correlation? Is there a connection between the soaring inflation we've seen and consumer brand loyalty? Also: Walmart goes NFT. A lesson in testing your creative on dogs. An...
541: Beware the Phantom Digital Agency
Did you just lose that RFP to a phantom agency? A big Shopify bug is giving product managers headaches. Influencers are already in the metaverse — but who'll control the ethical guidelines of...
Expert Interviews
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Industry Articles
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