Recent Podcast Episodes
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1182: Brain Rot.
The kids call it brain rot; some marketers call it gold. Here’s what you need to know about the TikTok trend everyone’s talking about. PLUS: Free trials or demos? Which convert better? We have...
1181: Babe Wake Up, Snapchat Is Putting Ads in Chat
Is Snapchat’s latest scheme a media buyer’s dream or a user’s nightmare? The answer: Yes. Also: Good news for ecommerce spending. Google Ads gets an upgrade. And Bluesky gets a Brazilian bump. ...
1180: This Episode is 100% Information (I Mean, Probably)
It’s the “too good to be true” sales copy killing your conversions. Canva’s eyewatering price increase. Some nice benchmarking data coming to GA. And the one-way Instagram format that just became...
1177: The Fatigue Countdown
Overperforming in the overwhelm: Consumers say they're bracing to drown in holiday ads — but they have suggestions on how you can break through the chaos. Also: Yelp sues Google. Threads gets...
1178: The Great Ad Headline Heist
Political campaigns are manipulating news headlines for votes — and how you can do the same for your own ad campaigns for fun and profit. Also: If you haven't figured out your December holiday...
1177: Targeted: The Dark Side of Personalized Advertising
Were the conspiracy nuts right all along? Turns out our phones ARE listening to us. And they're doing it to sell ads. Also: The shocking number of buyers who return things they buy online....
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