BeReal, the social media platform fueled by authenticity and targeted to regular non-famous people, has launched a feed dedicated to famous people. Instead of exchanging daily photos with friends, the new feed called ‘RealPeople‘ exclusively shows what athletes, artists, and influencers are up to.
The company says the new curated timeline offers a collection of real unfiltered glimpses into the daily lives of high-profile people from around the world. Users can engage with the content with a RealMoji as they scroll through the feed, and they also have the option to hide or report posts.
It's a strange decision by the app which was once seen as the anti-Instagram — a place gloriously devoid of influencer culture.
🚫 What About RealBRANDS?
While you may think that this will bring a new era of advertising opportunities and brand partnerships to the app, that's not the case. BeReal has made it clear that it is still not a space for brands.
Quoting the company:
RealPeople isn’t about influencing, amassing likes or comments, or promoting brands. You won’t see photoshopped pictures, product recommendations or ads disguised as posts.
The feature is currently being tested in the UK and can be accessed through the Discovery tab.
Image: BeReal
