Today in Digital Marketing

Amazon Turns Small Businesses into Delivery Minions

Jun 26, 2023 | Industry Articles

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Today in Digital Marketing

Amazon's latest delivery partners? Basically any business with a vehicle. 

The biggest e-commerce company in the world has started recruiting thousands of small businesses across the U.S. today to deliver its packages, including:

  • Coffee shops
  • Grocery stores
  • Florists
  • Retail stores 
  • And more 

Previously, Vox reported that the company was secretly recruiting ma-and-pa shops in several states to join a pilot delivery program to handle deliveries within a 10-mile radius. 

🚚 Introducing Hub Delivery

Now Amazon’s new program, called ‘Hub Delivery’, is no longer on the down low. Axios reports that the company plans to partner with 2,500 small business drivers by the end of the year. 

The program is launching in 23 states and also targeting businesses in densely populated cities, including:

  • Boston
  • New York
  • LA

💡 How it Works

Participating businesses deliver an average of 30 packages per day, seven days a week, excluding major holidays. Amazon drops these packages off to businesses daily for distribution. 

Compensation is based on completed deliveries, which Axios estimates to be about $2.50 per delivery, although the exact rate remains undisclosed by Amazon. 

Image: Amazon / Canva 

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