Today in Digital Marketing

We Have Seen the Future of AI and It Is… Shitposts

May 23, 2024 | Newsletter Issues

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Today in Digital Marketing

We Have Seen the Future of AI and It Is… Shitposts
PLUS: New marketing design tiers for agencies… Snapchat CAPI gets easier… and why Microsoft's Ads Manager was down today.

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Today's News

DESIGN • Enterprise Tiers for Adobe and Canva

Adobe Express

Canva Enterprise

SNAPCHAT • Tealium Partnership for CAPI

BING • Microsoft’s Search and Ads Down Today

BLUESKY • Now Offers Direct Messages

OOPS • Google’s AI Recommends Literal Glue-Eating

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DESIGN • Enterprise Tiers for Adobe and Canva

Two big marketing design tools entered the enterprise arena this week.

Adobe Express

Adobe announced an enterprise tier for Express, its content tool that most people use for social media posts.

The new hub will let teams get access to a shared brand library and is, of course, connected to Acrobat, Creative Cloud, and other Adobe products.

It uses Firefly Image Model 3 as its AI foundation, and will also be getting an integration with the forthcoming AI toolset they’re calling GenStudio. Firefly lets users give the engine reference images — like existing product shots you already have — and use those as the base for new images it generates.

Perhaps of more interest to the large-company managers, the enterprise tier will have some indemnification from IP claims when using Firefly.

Canva Enterprise

And today, Canva launched its own enterprise tier.

There is a new Admin center which lets managers hand out more precise access — right down to which specific assets and templates they can see.

Like Adobe, this tier provides some level of indemnification for AI-generated content.

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SNAPCHAT • Tealium Partnership for CAPI

Snapchat has partnered with data management platform Tealium to simplify data collection for Snap campaigns through Snap's Conversions API. This partnership lets Tealium access customer data in real-time from various sources both online and offline.

This should help new advertisers implement the Conversions API quickly, without needing a custom back-end integration.

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BING • Microsoft’s Search and Ads Down Today

Microsoft’s search engine Bing was down today — which means it actually took down other search engines too, since Bing also powers ChatGPT Search, CoPilot in Windows, DuckDuckGo, and other sites.

And, perhaps this is coincidence, but much of the ad platform was having issues for a while today as well. [status page]

This happened around 5am Eastern time.

Trying to search would get you Bing’s version of the Fail Whale which, for the record, is clip-art of a sad panda looking at an ice cream cone it just dropped.

Microsoft says they’ve got it restored, but at our deadline, there were still hundreds of reports coming into DownDetector.

BLUESKY • Now Offers Direct Messages

Bluesky, one of the many sites that sprung up to fill the void Twitter left, has added direct messages to its platform, one of the most requested features.

It’s not a particularly smart DM, though — for now, you can only send text messages. It won’t take images or videos, though they say they’re working on that.

You should find a new chat icon in the left navbar on desktop and at the bottom on mobile. You can also create a global setting the first time you navigate there to let anyone DM you, let only people you follow DM you, or prevent anyone from sending you one.

If you’ve blocked someone in the past, they won’t be able to DM you regardless of this setting, but if you’ve only muted someone, they can.

Also, important to know: These are not end-to-end encrypted, meaning that Bluesky’s admins can see your messages if they want, and they even went out of their way to tell users that they might peer in from time to time if they think something nefarious is going down.

Bluesky got off to a slow start, thanks partially to its invitaton-only onboarding. They opened it up publicly in February, which provided a big but short-lived spike of activity.

Since then, engagement on the platform has been steadily slowing.

OOPS • Google’s AI Recommends Literal Glue-Eating

The ink isn’t even dry on the contract Reddit signed to hand over its users content to Google’s AI. That contract is said to be worth $60 million to Reddit.

So, how’s it going?

Oh you know, usual things — like AI making up completely inaccurate and dangerous recommendations.

404media today reported on one example, where a user asked for advice to help cheese stick to a pizza they were making, and Google’s fancypants new AI-powered search summary recommended to just add glue. Not food glue, or an edible binder like cornstarch — no, literally glue.

Turns out the AI got this from a Reddit post more than a decade old, posted by a scholarly chap named Fucksmith.

That made its way through Reddit’s API, across some servers, through hell itself, and then got injested into Google’s search AI, which spat out this advice:

As of today, Google’s stock is up 42% over a year ago.

Earlier this week, Reddit signed a similar AI-training deal with OpenAI.

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